

Taking action: an invitation to people from all walks of life to undertake actions that are meaningful to them;
Together: welcoming others into the realization of our dreams and passions, and seeing ourselves carried along by a collective greater than ourselves;
for the future: because the future is now, and all forms of self-contribution help to make the world richer for our presence.
Joy transcends pleasure and invites self-affirmation and the power to act in a quest for a better relationship with oneself and the world.
These welcomes are breathed from postures of listening, openness, inclusiveness, introspection, recognition and humility.
Action sets people in motion towards common goals and the realization of a collective work rooted in shared values.
Humans are part of a living species that also shapes and organizes our interpretation of the world. Joy, acceptance of self and others, and collective action all depend on an organic system larger than ourselves.
The Accompagnateur entrepreneurial Desjardins (AED) is an incubator at the Université de Sherbrooke that helps the UdeS community and its partners collaboratively undertake projects with a critical awareness.
It’s an invitation to people to act with a better understanding of the world around them. It’s a form of guidance that takes its time so that the people being supported can discover themselves, give a deeper meaning to their project, see it through, and build lifelong connections.
Do you want to push a project idea further and don’t know where to start?
Whether it’s a desire to do things differently and rethink things around you through a project, the wish to start a new business or organization, or simply the joy of making projects and putting your creativity forward… AED can help.
Here are some basic tools and must-haves to help structure your approach!
Entrepreneurs and managers, these individuals bring a pragmatic approach to coaching, enriched by their backgrounds in entrepreneurship, law, management, anthropology, music, engineering, and political science.
This diversity fosters creativity and a keen understanding of people from various disciplines when it comes to problem-solving and decision-making.
As an entrepreneur and professor, Jean’s mission is to inspire a passion for entrepreneurship and encourage individuals from diverse backgrounds to take action. As a researcher, he contributes to discussions on entrepreneurial guidance, the pedagogy of dialogue, the search for meaning, and alternative perspectives on the world.
With his extensive field experience as an entrepreneur, trainer, and coach, Jacques now shares his passion with the new generation of innovators. He supports students and promoters from all disciplines in their journey toward realizing their dreams and, potentially, their projects.
Driven by a love of adventure with others, Marie contributes her experience to spaces where multidisciplinary creation serves innovative projects in entrepreneurial education. As an anthropologist, engineer, and musician, she has always been passionate about listening to human and collective rhythms.
Together, with the human and financial support and commitment of wonderful people from these organizations, we put our values and purpose into action.